You try to have some things where if it didn’t work, it still works in some viable way.īut literally, if you’re trying to be innovative and you don’t see the risk in what you’re doing, either you’re not being innovative, you’re being blind to the risk, or maybe it’s just not that interesting. You try to minimize the cost of it not working. You try to maximize the chance that it will work. Obviously, there’s ways you try to be innovative in risk-intelligent ways. Frequently what happens in these kind of things is I’ll take an innovation and it’ll just work. The first one is: There is no innovation without risk. It’s kind of, where is the unique thing? Let me start with something that probably a number of people know, but then move to maybe things that are a little bit more esoteric, or more subtle.
Tell us something about innovation that we don’t know that might be of use to our audience.
#Linkedin corporation reid hoffman how to
You’ve written the book about how to scale. You’ve been involved in a number of companies that have been super creative, super innovative and have scaled. But maybe we’ll talk more about the metaverse and possibilities, because I know we’ve already gotten some audience questions about that.Ī lot of the questions that I have and that people who are watching have are about innovation. So, we’re actually in the metaverse.ĪDI IGNATIUS: Just for people who are wrestling with the definition of metaverse, this is actually not the metaverse. StreamYard and Teams and Zoom are part of the metaverse. REID HOFFMAN: Well, it is a definition of a metaverse insofar as people are like, “Oh, this metaverse is a new thing.” But we’ve already experienced it. Great to see you.ĪDI IGNATIUS: So how does it feel appearing on the platform that you yourself created? I mean, this is probably the definition of a metaverse. If you’re a subscriber, you can sign up here. He also shares an inside look at these conversations -and solicits questions for future discussions - in a newsletter just for HBR subscribers. Each week, Ignatius interviews a top leader on LinkedIn Live - previous interviews included Microsoft CEO Satya Nadella and former PepsiCo CEO Indra Nooyi. “ The New World of Work” explores how top-tier executives see the future and how their companies are trying to set themselves up for success. “It’s the places where you have to make a decision in some areas of difficulty, that’s when true leadership is actually shown and demonstrated.” “Saying, ‘We believe in excellence,’ or, ‘We believe in shareholder returns’” is OK, he says, but you don’t tend to get criticism for those. Leaders prove themselves not when things are easy, Hoffman says.
#Linkedin corporation reid hoffman series
HBR editor in chief Adi Ignatius sat down with Hoffman in this episode of our video series “ The New World of Work” to talk about: It starts by envisioning how they might shape the future. Reid Hoffman, a co-founder of LinkedIn and now partner at venture capital firm Greylock Partners, says innovators must ignore hype to identify new technologies with real traction. < span data-mce-type="bookmark" style="display: inline-block width: 0px overflow: hidden line-height: 0 " class="mce_SELRES_start"> & #65279 < /span> < span data-mce-type="bookmark" style="display: inline-block width: 0px overflow: hidden line-height: 0 " class="mce_SELRES_start"> < /span>
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